A post on the World Economic Forum by someone from the SAS Best Practices team says the following five beliefs are wrong:
- “I’ve got nothing to hide.”
- Privacy policies apply to data, not users.
- Anonymized data keeps my personal identity private.
- Privacy is dead.
The last one is particularly interesting since it is heard all the time. While there isn’t a true rebuttal on the site, the following comment is offered:
Hence, a more accurate statement would be: Privacy is not dead. Yet. The focus on big data privacy issues is escalating rapidly – and as more people begin to understand what’s at stake, things will change and are beginning to change.